At DA VIEN COFFEE, we’re more than just a coffee brand - we’re a community- driven business committed to excellence and impact. Here’s why partnering with us is a decision you’ll be proud of:
Expert Marketing Support / Top-Notch Marketing
Our top-tier marketing team is dedicated to your success. We leverage cutting-edge strategies and creative solutions to ensure your franchise thrives in a competitive market. From comprehensive digital campaigns to local promotions, we provide the tools and support you need to attract and retain customers.Comprehensive Training
We believe that great franchises start with great training. That’s why we’ve invested significantly in developing a thorough and engaging training program. Our comprehensive training covers every aspect of running a successful DA VIEN COFFEE location, ensuring you and your team are well-prepared and confident from day one.Community Engagement
DA VIEN COFFEE is deeply committed to making a positive impact. We strive to add value to the communities we serve by creating opportunities for local employees and supporting the farmers from the highlands of Vietnam who supply our premium coffee. By joining us, you’re not only investing in a successful business but also contributing to meaningful social and economic change.Ethical Sourcing / Support for Farmers
Our commitment extends to the source of our coffee. We work closely with farmers in Vietnam to ensure fair trade practices and provide support that enhances their livelihoods. This not only ensures the highest quality coffee but also fosters sustainable farming practices that benefit the entire community.
Join DA VIEN COFFEE and be part of a brand that values excellence, community, and sustainable growth. Together, we can achieve success while making a real difference.
Process Overview
Application Submission
Description: Submit the online franchise application form. Basic qualifications are reviewed.
Timeline: Within 3 months
2. Screening Call & In-Person Interview
Description: Discuss the application and goals, followed by an in-person interview to assess alignment with brand values and business goals.
Timeline: Within 2 weeks of review Franchise Disclosure & Qualification
Description: Send the Franchise Disclosure Document (FDD) and Qualification Package, then conduct background checks and credit reports.
Timeline: 3-4 weeks after interview
Document Signing, Fee Submission & Training Preps
Description: Sign documents, pay franchise fees, distribute the Brand Book & SOP, complete In-Class Training (Part 1), and submit the floor plan for approval.
Timeline: 4-6 weeks after fee submission
Construction, On-Site Training & Opening Support
Description: Conduct regular check-ins during construction, complete In-Class Training (Part 2) and On-Site Training, provide Pre-Opening Support, and assist on Grand Opening day with post-opening support.
Timeline: Concurrent with construction phase - Grand Opening day and post-opening
Values
Service
We focus on exceptional service for our customers, team, and community.Integrity & Quality
We are committed to integrity and continuous quality improvement.Collaboration
We cultivate a collaborative environment that fuels collective success.Community
We invest in our communities, supporting growth and making a positive impact.
Requirements
1. Qualifications
Business Experience: Retail or food & beverage experience preferred.
Education: High school diploma required; a business or hospitality degree is a plus.
Personal Traits: Strong commitment to the business, work ethic, and dedication.
2. Financial Requirements
Initial Franchise Fee: Non-refundable fee of $45,000.
Net Worth: Minimum $1 million.
Liquid Capital: Minimum $400,000 for startup and initial operations.
Ongoing Royalties: 6-8% of monthly sales.
Training Fee: $35,000.
3. Experience Requirements
Operational Experience: Prior management experience required.
Industry Knowledge: Coffee industry experience preferred but not required.
4. Location and Site Requirements
Site Selection: Secure a location that meets brand standards and demographic requirements.
Lease Terms: Negotiate and fulfill lease agreements per franchisor’s criteria.
Construction Knowledge: Understanding of the construction process is beneficial.
5. Operational Standards
Owner-Operator: Prefer franchisees to be actively involved in daily operations.
Brand Adherence: Follow brand guidelines, operational procedures, and quality standards.
Customer Service: Deliver exceptional service and maintain a positive brand image.
Local Store Marketing: Engage in local marketing and community involvement.
Contact
To learn more about franchising opportunities, email franchising@davien.com
FAQ
What are the initial franchise fees and ongoing costs?
The initial franchise fee is a non-refundable $45,000. Ongoing royalties range from 6-8% of monthly sales. Additional costs include a $35,000 training fee and minimum liquid capital of $400,000 for startup and initial operations.What are the financial requirements to become a franchisee?
You must have a minimum net worth of $1 million and liquid capital of $400,000. This ensures you have the resources needed for startup and initial operations.What qualifications are needed to apply?
Preferred qualifications include retail or food & beverage experience and a high school diploma (a business or hospitality degree is a plus). We value candidates with a strong commitment to the business, a solid work ethic, and dedication.What is included in the training program?
Our comprehensive training includes both virtual and in-person components. You’ll cover location setup, construction, operational procedures, and marketing strategies. The training also includes hands-on support in the store.How long does the training program last?
The training program spans several weeks, including both virtual and on-site components. It covers all aspects of running a franchise, from initial setup to day-to-day operations.What is the franchise application process?
The process involves submitting an application, an initial review, a screening call, an in-person interview, background checks, document signing, and training. The entire process from application to opening can vary in duration, particularly due to construction and site preparation, and typically spans several months.Can I choose my franchise location?
You can express your preferred locations, but the final site selection must meet our brand standards and demographic requirements. We assist with site selection and lease negotiations.What kind of support will I receive after opening?
We offer extensive support including pre-opening setup, hands-on training, and ongoing post-opening assistance. Our team provides guidance to ensure your franchise operates smoothly and successfully.What are the ongoing operational standards?
Franchisees are expected to follow brand guidelines, operational procedures, and quality standards. We prefer owner-operators who are actively involved in daily operations and local store marketing.How long does the approval process take?
The approval process can take several weeks, including application review, interviews, and background checks. We keep you informed throughout each step.What are the lease and site requirements?
You need to secure a location that meets our brand standards. Lease agreements should align with our criteria, and having an understanding of the construction process is beneficial.What are the qualifications for multi-unit ownership?
Multi-unit ownership opportunities are available and require meeting additional financial and operational criteria. Contact us for more details on the requirements and process.